Everyone knows about ChatGPT, but only 0.01% know how to use it correctly.
Example prompt:
<aside> 💡 “Please write an email marketing campaign using the 'Expectation-Surprise' framework to generate interest and encourage action from [ideal customer persona]. Set expectations for the reader about what they can expect from our [product/service], but then surprise them with unexpected benefits or features that exceed those expectations. Include talking points such as [unique selling point], [pain point], and [desired action].”
</aside>
Example:
Example prompt:
<aside> 💡 “Write an email marketing campaign using the 'Exclusive-Inclusive' framework to position our [product/service] as elite and desirable to [ideal customer persona]. Make it clear that our product is exclusive or elite in some way, but also emphasize that it is accessible and inclusive to a wide range of customers. Include talking points such as [unique selling point], [pain point], and [desired action].”
</aside>
Example:
Example prompt:
<aside> 💡 “Using the 'Positive-Negative' framework, please write an email marketing campaign that focuses on the positive aspects of our [product/service] and the benefits it will bring to [ideal customer persona]. Also acknowledge and address any potential negative consequences or drawbacks in a constructive way. Include talking points such as [unique selling point], [pain point], and [desired action].”
</aside>
Example: