Use these simple formulas to help you become world-class copywriter.
Example:
For those bright, sunshine days, the Super Retina XDR display (feature) now reaches a peak of 2000 nits outdoors - that’s twice as bright as before and the highest peak of brightness of any smartphone. (Advantage) So text jumps right off the screen. (Benefit)
Example prompt:
<aside> 💡 "Using the 'Features-Advantages-Benefits' framework, please write an email marketing campaign that highlights the [features] of our [product/service] and explains how these [advantages] can be helpful to [ideal customer persona]. Elaborate on the [benefits] of our product and how it can positively impact the reader."
</aside>
Example prompt:
<aside> 💡 “Write an email marketing campaign using the 'PASTOR' framework to address the pain points of [ideal customer persona] and present our [product/service] as the solution. Identify the [problem] they are facing, amplify the consequences of not solving it, tell a [story] related to the problem, include [testimonials] from happy customers, present our [offer], and ask for a response.”
</aside>
<aside> ⚡ Write an email marketing campaign using the 'PASTOR' framework to address the pain points of 45 year old women and present our product –– Octomoves as the solution. Identify the problem they are facing, amplify the consequences of not solving it, tell a story related to the problem, include testimonials from happy customers, present our offer, and ask for a response.
</aside>
Example:
I made $0 online in 2019. (Before)
3 years later: (After)
What changed?
I started writing online every day. Here’s my simple 4-step process. (Bridge)
Example prompt: